That's why I am talking, You can compete with topical authority with big players, not with better backlinks.
I mean, for that keyword about gaming mice, PCMAG ranks on top and it has high authority, but if you build a website just for gaming mice and cover all the relevant topics on it you will...
If you have 20 topically authoritative competitor websites then you need to take advantage of both sides (Link building and content authority)
It's always possible to add more value to content than your competitors have.
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