I can't help you directly but I can give the idea to search this forum..
First of all, remember the thread, any word like web 2.0 links, pyramid, tire links, link wheel etc.
put one of them in Google like this
Site:blackhatworld.com/blackhat-SEO/ web 2.0
or Pyramid to find......
It is better to concentrate on on-page optimization elements, these elements are:
title tag optimization
image optimization etc.
You would get benefit too, if their visitors miss-spelt and and came to your site..
However, if you have built brand name with an unique logo then visitors would know you form that logo as well and if they miss spelled then they would correct...