To do on page first use these sites to check issues in a website.
http://mysiteauditor.com/
http://www.seoptimer.com/
The above sites will show some errors. By seeing that you can start correction. Before correction it is necessary to know the important of these factors.
1. Page Titles...
Alexa can be manipulated easily. You don't need to work so hard for it. Just do your other SEO, SMM tasks with purity and without spamming. Your Alexa will improve automatically.
I don't think anyone is doing white hat SEO today. All SEO strategist are taking help from black hat SEO methods. Because of high competition in online market every one wants to impress Google by hook or by crook.
What keyword have you used in the "Title Tag" for URL A. It is a very important tag. May be you have used other keywords, so that for Key A, Url A is not showing.
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