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Social media optimization also known as SMO can be defined as the utilisation of the various outlets of Social Media as well as the communities in order to generate, Publicity which increases the awareness about a particular product, event or a brand. Kinds of Social Media consists of the RSS Feeds, the Social news and the site of bookmarking, the Social networking websites like Face book, Twitter, etc, Videos and blogs sites.

It is very similar to the Search Engine Optimisation in term of the generation of traffic online and also the awareness about a particular website. Generally Social Media Optimisation is defined as a website as well as its content which are shared amongst the Social media as well as the networking websites.

Social media search engine optimisation which is also known as the SMEO is a term which is used by a number of individuals who deal exclusively in the activity of optimisation of the Social Media networking profile in order to give ranking at the top in the lines of the Search engines like Yahoo, Google, Bing, etc.

Social Media Optimisation is growing day by day and its importance is being realised by individuals. It is very important for the working of Search Engine Optimisation also because the Search engines are using the references of the social networking websites like Face book, Google, Twitter, etc for ranking of the pages.

This implies that whenever a web page is liked or shared by a visitor on a social networking website, it is counted as a vote for the quality of that particular web page. The search Engines can make use of these votes to rank the websites on the pages of the Search engines.
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