Looks like he's just using something like TweetDeck with a scheduled list of tweets and a vast amount of hashtags following the links. Helps keep him active throughout the day, increase chances of click-throughs and exposure, obviously along with possible new followers.
In my opinion the best software for following/unfollowing in Twitter niches would definitely be FollowLiker. They have good customer support too - I own the Twitter and Insta versions of their software, so I can tell you it's definitely worth the investment. Around $40 if I recall correctly.
I'm working on creating a Snapchat account with a large and interactive following for a new niche idea I have. Two days into my idea, I'm getting 500+ views on my stories, but the account heavily relies on using 3rd party apps to upload to the story from the gallery.
These apps were working...
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