Good article, covers the local basics pretty well.
@randomzeus I will add to that "reviews". Get reviews on Google+ (and Facebook and other local outposts depending on the niche/vertical) in a steady flow.
No.
Domain Authority - domain authority based on a multitude of factors (including links strength) that correlate with Google rankings
Page Authority - same thing as domain authority but for a specific page (homepage or not)
I.E. in Open Site Explorer, if you input www_domain_com, you'll get...
DA is pretty useless by itself, use it to compare yourself to others in your niche/geo and on a timeline. Useful to understand if you are growing faster than your competitors and the market.
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