My advice would be to get presence. Start accounts asap and don't start a project until you've got a a good sizable crowd of people. They call it crowdfunding because you need to "bring the crowd to get the funding". Only when you bring in sales will others who don't know you start to pay...
Yes, used them quite often..and they work well with specific products and a serious plan. Typically, I will spend 3-6 months developing a product and marketing plan and then spend about 20% of the targeted goal on marketing in day one..then watch the results and adjust. Hope that helps!
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