Yeah, these niches can burn through your budget pretty fast. I'd say testing is key. No point spending big on keywords that bring clicks but don't actually convert. I've seen that happen way too often.
Yeah, totally agree. No point in spending more on traffic if the page itself isn't doing its job. Getting visitors is one thing, turning them into customers is another.
Digital PR is more about getting your brand noticed than just building backlinks. You basically need something worth talking about, then get it in front of journalists and relevant websites. I've seen more people talking about AI mentions lately, but I think it's still too early to know how...
Yeah, noticed something similar on a few sites too. Rankings have been pretty weird lately. Some sites that used to stay on page 1 for ages suddenly dropped, while some pretty random sites started showing up.
Yeah, that's true. A fake author alone doesn't mean the page won't rank. I've seen plenty of sites ranking without showing any real author info. Google seems to care more about the overall content than just the name on the page.
I wouldn't drop informational content completely. It still helps bring people in and build trust. But yeah, relying only on organic clicks is getting harder these days. I think having a mix of informational and BOFU content makes more sense.
Yeah, I think FAQs can still be useful, but no point adding them just for the sake of it. If the article already answers those questions, it just feels repetitive. I'd only add FAQs that bring something extra.
Yeah, I think it really depends on the niche. I usually prefer topic clusters for broader topics since you can cover more keywords without stuffing everything into one page. Long guides work fine too, but sometimes they just get too long for no reason.
Honestly, I wouldn't rely too much on paid indexing services. Some work, some don't. I usually think getting links from pages that Google already crawls regularly is a better way to go. No point forcing indexing if the backlink itself isn't worth much.
I haven't tried this exact setup, but it sounds doable. Just keep in mind Ahrefs data won't always tell you what people actually want to read. The tricky part is getting the AI to create useful content instead of just pumping out pages based on keywords.
I've noticed CTR can go up without rankings really changing. More clicks are always nice tho. I think better titles help people choose your site, but I wouldn't say higher CTR automatically means better rankings.
Yeah, old business names are tricky. I'd also try searching the old address with just part of the business name. Sometimes the listing is still there but the details are slightly different. Google Maps can be pretty messy with this stuff lol.
I usually prefer lead generation. At the end of the day, clients care more about getting actual customers than just seeing their keywords move up. Rankings are nice, but leads are what really matter to most businesses.
Yeah, I've seen this happen too. Sometimes you're ranking for keywords that barely get any searches. You might be moving up in Google, but if nobody's searching for those terms, the traffic won't really change much.
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