Recent content by roydan

Managerial roles, especially TL are mostly around keep doing what you do + a butt load of being a babysitter. For interview, you want to show composure and wanting to lead by example. This is what worked for me back in the day. It's a lot easier to land team leading roles if you were promoted...

Happy birthday buddy! You are the man!

Performance-wise, automated bidding overtook manual bidding years ago. Old-school advertisers sometime hang to manual bidding like a lifeline, which i can relate to because running a manual CPC is REALLY fun, but i think they're mistaking control for performance. The sad truth is that they're...

I don't 'like' AI just as I don't 'like' my computer. I use it, yes, pretty extensively. AI let's me do a lot of thinks I'd otherwise not be able to do, but do I like it? I use it.

The easiest upgrade is using the tag gateway. Super easy to fo as well

Google ranks individual pages, that's true, but one of the most important ranking factors is the site around that page.

I haven't tried GBPs, that's not really my thing. I'm usually hired by the company to run their own Google Ads account, so that's where my experience comes from. If you decide to give PPC a shot, I'd be happy to share some beat practices in DM.

I'm very involved in this niche, but mostly on Google Ads. From there, garage doors are a pain because of the advanced verification accounts need, but the rest are pretty straight forward.

Video ads takes less time to produce than static ads took a year ago. No reason to "test with statics" anymore.

Yeah I recently ran a story like that. Generated a lot of really good links in sites that would've costed 5-6X the cost of the PR. Funny enough, the actual wire didn't generate anything, it was mostly from the service's direct contact list. I also approached journalists myself so despite it...

It's been a while since I wrote a guide or anything, but I have a good one for you today. I've been running PPC campaigns for quite a long time, a lot of it for local home service businesses (plumbing, HVAC, garage doors, appliance repair, electricians, that kind of thing). Recently, I spent...

So your ads work outside your ad schedule or it it something else?

Recently did some manual outreach for pr purposes, It's practically the same thing.

Happy birthday

Thank you all for the wishes