Recent content by Rodolfo Morey

The general opinion is that, as you put yourself in a highly vulnerable position by using them, PBNs are highly risky and generally not worth the risk. BUT, if you run them correctly, they can still be extremely effective.

No limits but keep them relevant as much as possible

The main thing is the relevance of links, aka the purchasing of high-quality backlinks that are very specific to your website. Relevance and consistency are what Google cares most about, it's the low quality, irrelevant and spammy links that they don't like. This is why buying links can still be...

It's also important to keep the relevance of backlinks in perspective. An effective link building campaign's ultimate goal is not only to create buzz for your products; it's to build search authority and relevance for your site.