For natural likes you have to do following activities:
1. Follow people related to your business.
2. Promote your page on Facebook.
3. Post attractive and relevant posts.
4. Encourage people to like your page through messages.
5. Join Groups and promote your page on them.
6. Ask question...
Yes, your friend can drive FBads traffic to a website which uses pop ups. But traffic from FB ads could be more expensive than traffic from adwords or some teaser-ads network.
50-100 likes per day its too much. Check your Fan page from another account. If you would not see your posts in feed. Means your Fan page already have penalty.
Adwords is great, but only if you have enough time and money to maintain your Adwords account. It's take time to explore all the Adwords options, but it's worth it
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