You can first start with submitting your site in local as well as international directories with high PR.
Then you can start guest posting on your respective nitche. They should also be of high PR
Your poor web design will not affect your ranking, but it will affect your traffic, which will ultimately affect your SEO. So you should have a site with good design so people love it and stick to it. This will be very strong point that will compel Google to rank your site on 1st page
Yo! u shud not buy baclinks because it will effect your ranking. Its a blackhat technique. If got caught you will get a big penalty from google. Resulting in drastic fall in your websites ranking.
It depend on you what kind of theme you prefer. It depends from person to person. You can take an idea from your competetors and make your site accordingly and better.
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