Recent content by RankVexa

I tend to agree. Guest posting itself isn't the problem—it's the quality behind it. A well-written article on a relevant website can still provide value for both readers and SEO. The issue is when it's done at scale with low-quality content and no real relevance. I think the focus has shifted...

I think prospecting is the most time-consuming part of guest posting. Finding websites that are relevant, active, and selective about what they publish takes much longer than writing the article itself. I've had better results by prioritizing relevance and audience fit over metrics alone, even...

It depends on what "broken backlinks" actually means. If a valuable backlink is pointing to a page that now returns a 404, I'd usually restore the page or set up a relevant 301 redirect so the link still has value. If it's just a low-quality or irrelevant link, I normally don't spend much time...

I see AEO as an extension of SEO rather than a replacement for it. If a website has weak technical SEO, poor content, or little authority, it's unlikely to perform well in AI-driven results either. What seems to be changing is how content is structured and presented. Clear answers, topical...

One of the first things I check is whether search engines can actually crawl and index the important pages. After that, I usually look for broken links, redirect chains, duplicate title tags and meta descriptions, canonical issues, XML sitemap, robots.txt, Core Web Vitals, and mobile usability...

I agree that backlinks can sometimes get more attention than they deserve. They're important, but they're only one piece of the puzzle. If a competitor has better topical coverage, stronger internal linking, fresher content, or higher user engagement, simply matching their backlinks probably...

If the website is only three months old, I'd avoid focusing too much on DA because it's a third-party metric, not something Google uses directly. I'd start with relevant backlinks that actually make sense for the niche. A few good guest posts, local or niche directories (where appropriate)...

Personally, I'd treat PBNs as a secondary option rather than the starting point. For a local real estate business, relevant local links and a strong Google Business Profile often provide a better long-term foundation. DA is just one metric, so I wouldn't make decisions based on that alone. I'd...

I don't think the same backlink strategy works equally well across every niche. The more competitive the niche, the more important link quality, relevance, and overall authority become. A link that works well for a local business site might have very little impact in industries like iGaming or...

I see brand mentions as an important trust signal, especially as search evolves with AI. However, I don't think they'll completely replace backlinks anytime soon. A recognizable brand can improve visibility and user trust, but links still provide valuable context about authority. The sites that...

I don't think random spam backlinks are as powerful as they were years ago. Google seems much better at filtering that kind of noise. That said, I still check my backlink profile every now and then because I'd rather catch anything unusual early than ignore it. For me, keeping the site...