I would ask them what they want to accomplish with more SEO? What do they expect you to do since they are already #1? (or do they not know they are #1?)
If the goal is to convert traffic into sales then I would offer Conversion Analysis. I would review their site bounce rate, average visitor...
Since it's 50-50, then I'd go for EMD .info. My only concern is that .info are on sale everywhere now for $1.99, so Google may/will discount .info to the .biz world.
I thought it was a good idea. Many people said "Why is wikipedia off today?" That prompted the conversation, which was the goal.
IMHO: I think more people asked 'why is google's logo blacked out'.
I have a client that gives its customers a free set of marketing materials. These are online videos, PDF/EPS/PPT docs, email templates in HTML, etc.
Since many of these customers are taking this material and posting it on their website, I thought maybe there is a sneaky way to add a link...
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