Use webmaster tools to get an idea on your average rankings over a period of time. If you ranked 10th on a date and 50th on another, you will have google report your average position as 30th which would obviously not be the case when you search for it.
It really depends upon numerous factors. Backlinks come only after website content which should obviously be the first thing to work upon. I think any SEO provider should factor in initial website audit before taking on a client.
Sorry duplicate content will not help you as far as SEO is concerned, but if you have other traffic sources like social media then you may be fine with it.
From the perspective of a client looking for seo services, it would be good to use skype for communication. But for a service provider, it would obviously be a better option to respond to them via tickets after qualifying them.
You need better quality backlinks and links properly targeted at your ranking pages. What you are currently doing may be good for Bing and Yahoo but not for Google.
You can make it a part of your SEO strategy. Its good for brand awareness, diversity as well as an authority boost for your website overall. But you cannot rely exclusively upon it for rankings on Google.
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