Recent content by PPCRebels

A few things that seem to matter for verification speed: - Document quality: a sharp, uncropped scan where the name and address match the payments profile exactly (including abbreviations). A mismatch usually leads to a resubmit request, which restarts the clock. - Don't resubmit or ping support...

With fresh accounts the flag is rarely about one thing, it's usually the combination: brand new Google account + new payment profile + first campaign live within hours + a landing page Google has never crawled. Things that tend to lower early flags: - Fill in billing and business info...

The headlines and keywords are the problem, not a small wording tweak. "RappiCredit Portal", "Pay RappiCredit" and "RappiCredit Branch" read as if the ad is from that company, or from a page where people can actually pay them. If you are not that company and not running the ad on their behalf...

The two numbers aren't necessarily contradictory because they measure different things. - Competition reflects how competitive ad placement is for that keyword relative to others. It doesn't directly tell you how much advertisers pay per click. A small niche with a few advertisers who value...

Good list. I'd add one step before the rest: work out whether the account stopped being eligible to serve or stopped winning auctions, because those need different fixes. - If impressions dropped across every campaign at the same time, check account-level issues first: payment problems...

I'd start by checking the exact number Google is reviewing against the website associated with the ad. Confirm the country code, digits and landing-page domain, rather than assuming that a number somewhere on the company's main site is sufficient. Make the business number easy to find as text...

I'd judge a provider by what they put in writing before the first payment, not by an “unlimited replacements” promise. First, clarify the advertiser identity, account ownership and access. Know which entity is verified, how that relates to the business being advertised, and which permissions...

A clean review of your own code doesn't rule out a compromised-site issue. I'd check both the site and everything it loads before concluding that the domain's history is the cause. Start with Search Console's Security Issues report and Google's Safe Browsing site-status check. Then inspect...

I'd avoid promising a date for the first sale. Agree on a testing plan, what the budget can realistically test, and what counts as a qualified lead or a sale. Before launch, make the dependencies explicit: working conversion tracking, a usable landing page, account access, and any outstanding...

A seasonal drop doesn't automatically mean Smart Bidding is broken. Lower conversion rates or order values can make the same ROAS target much harder to meet, so spending may fall. I'd first compare demand, conversion rate and average order value with the previous period, allowing for conversion...

Since the thread is still open, here's the order I'd go through before blaming the learning phase: 1. Bidding strategy first. If it's Maximize Conversions or tCPA and there's no Google tag on the site, the campaign has zero conversion signal, and in that setup it often bids very cautiously and...

Call assets go through a separate check from the ads, and the number itself is what gets verified, so a few things usually decide how long it sits: 1. Number type and country. A local or toll-free number in the same country you're targeting gets through much faster than a number from another...

Seeing a lot of finance advertisers stuck lately, with ads disapproved even on clean landing pages, and very often it comes down to financial services verification not being done, or being done for the wrong GEO. Curious what others are seeing in 2026: - Which country did you verify for, and...

@Koma two months with zero changes on your side usually means the block isn't about the page itself. A few things worth checking with finance specifically: - Financial services verification. In a growing list of countries (UK, Australia, India and others) Google requires it before finance ads...

Mine: trusting "Search Partners" and "Display Network" checkboxes on a new Search campaign. On a new account they ate a big part of the budget with clicks that never converted, and because the main campaign reports looked fine, it took a week to notice. Now the first thing I check on any new...