I avoid changing too many things at once. First find whether the issue is the GEO, the audience, the ad, or the landing page, then optimize from there.
I think small tests are the fastest way to learn. Start with a low budget, make simple campaigns, and learn from the data instead of trying to understand everything at once.
I visited a few cloaker websites and compared their features and pricing. JCI and TrafficGuardian both matched what I was looking for. I decided to start with TrafficGuardian because the Starter plan low (compare to jci). I've only been using it for about a week, so it's still too early to...
Open your search terms report daily. Look for weird or irrelevant words people typed that triggered your ads, and block them immediately so you never pay for those useless clicks again.
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