Recent content by PIN_UP_Partners

️ Singapore Grand Prix, Night Races and Your F1 Favorites The Singapore Grand Prix weekend kicks off today! Good time to talk a bit about F1: who’s following the season and which drivers are you rooting for? F1 fans have different approaches. Some follow every practice session and qualifying...

Want to know what else you can get for quality traffic? Let us show you! A stable, converting flow of leads keeps any affiliate program running. We get that better than most, so we reward our trusted partners with both profit and exclusive perks. Every campaign starts with testing, and that's...

Traffic Support, Optimization & Scaling You agree on terms with an affiliate program, get your link, start running traffic, but… there's no profit. Meanwhile, the program just shrugs and leaves you to figure it out. At PIN-UP Partners, we believe in a different approach. We stick around and...

Media buyers, a high CPA rate doesn't mean you'll earn more! Let's compare two scenarios: in the first, a buyer brings in a player at a higher CPA rate, but the player leaves right after the first deposit. The product just didn't hook them. In the second, a buyer converts at a lower rate, but...

When affiliates think about entering LatAm, the hardest part is choosing the right region and approach. There are plenty of markets, but the budget isn't unlimited. We've tested more than one GEO and picked the ones that convert best — Mexico and Chile. One is about scale, the other about...

Sevilla FC × PIN-UP Partners: how to get exclusive drop access We value partners who grow with us. For over 10 years, affiliates around the world have chosen PIN-UP Partners to enter new GEOs and scale their campaigns. Many of them go on to become partners with a preferred standing. That's why...

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The Offline Approach: Local Context and the Fine Line of Compliance We've already covered slots and crash games, so now let's look at an approach built not around a specific game mechanic, but around familiar context. What Makes It Different This approach is built around objects or events the...

The Crash Approach: Speed, Dynamics, Volume In our last post, we broke down slot traffic. Now let's move on to a different approach — crash games. What Makes It Different Here the focus is on a fast-paced gaming format. Audience motivation is usually different from slot players: dynamics and...

Slot Traffic: When the User Is Drawn to the Game Itself In our previous post, we kicked off a series on different approaches to iGaming traffic. Now let's take a closer look at classic slot traffic. What Makes It Different Users aren't just coming for a quick win, they're coming for the game’s...

10 Years, Dozens of GEOs — and Not a Single Universal Approach to Traffic We’ve run thousands of tests with our partners and seen that the same traffic approach can perform very differently. In one GEO, branded traffic works well. In another, a specific game mechanic performs better. Sometimes...

Running traffic to a GEO that hasn't gone mainstream yet There are regions where you have to fight for every click. Then there's the Democratic Republic of Congo, where that chaos hasn't started yet. We checked it out ourselves:cool: The market is estimated at around $250 million and isn't...

A GEO That Actually Surprises You If you think Africa is already overheated, then you haven't run traffic to the Democratic Republic of Congo yet. Here are a few interesting facts about the market: 116M people 60M with internet (and counting) $250M GGR per year What makes it work: Low...

Vertical, GEO, Source: What Are You Scaling? Hey everyone, let’s take a real pulse check on the market Affiliates have been saying that over the last few months, it feels like the industry has gone through another major shift. Some of the usual strategies have stopped delivering traffic...

PIN-UP VICTORY BOOST is over. New opportunities for partners are still here Our PIN-UP VICTORY BOOST promo officially ended on July 19. We want to say thank you to everyone who joined in, drove traffic, and made money. It was great watching you ramp up your traffic during this FIFA World Cup...