Recent content by PhantomBerry

Hey guys, I’m setting up a new domain and going to add around 50+ articles on it. Before I start I want to get the internal linking structure right. For people who are doing white hat SEO on new sites, what has worked better for you? Pillar and cluster setup, where the smaller posts link...

Nice, I’m also facing similar issues with my campaigns. Will check this out.

You should watch the budget too. New searches may get more traffic because the other searches were blocked.

Keep your conversion tracking clean and compare adplatform data with your server or analytics data. Big differences between the numbers can help find where the problem is.

Check where their ad sends people. If the page makes them think it’s your company, take screenshots before reporting it.

Richads is another option in my opinion for CPA or CPI offers. start with a small budget and check the lead quality first.

Keep a small budget for each network and compare the leads. cheap clicks are not useful if the leads are poor.

Yes, changing the match type can change the type of searches you get. Check the search terms and negative keywords first to see where the new traffic is coming from.

Check the tracking first and compare the ad data with actual sales. People may click first and buy later, so give it some time before changing the campaign.

One mistake is trying to target too many audiences at once. It can make the budget spread out without finding the audience that actually converts.

Before switching networks, compare the traffic by country and placement to see where the quality drop is coming from.

Avoid buying cheap traffic or using traffic sources you cannot properly verify.

Which geo are you targeting? some networks perfporm much better for certain geos.

Check the actual search terms. a few expensive searches may be wasting most of your budget.

Look at device performance. sometimes mobile traffic gets clicks but very few conversions.