The research process is much quicker now. What still takes experience is deciding which opportunities are actually worth pursuing and which ones to ignore.
Good tools definitely save time, but knowing how to interpret the data is what really makes the difference. It is easy to copy competitors, but understanding why they are performing well usually leads to better long term results.
Reducing research time is valuable, especially for larger projects. The extra time can then be used to improve content structure and make the final output more useful for readers.
What has become easier in SEO over the last 5 years?
SEO has changed a lot over the last five years.
Some tasks that used to take hours can now be done much faster. We have better tools, more resources to learn from, and new technologies that have changed the way many people work.
At the same...
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