I agree with the sentiments here, esp. the "Adapt or die" statement - Google may be a "problem" but it seems they're not going to go anywhere, we just have to continue to play their game!!
Thanks to everyone for all of the insights, I'm somewhat new to SEO work and it sounds like while PRs may not be a great stand alone "tool", they definitely seem like the sort of thing I need to integrate into my everyday strategy. By the way, I've found a blog with relevant, useful content to...
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