If that bitly link is from a content locker or something, try to reshorten it and put the fresh link or use another shortner.
About indexing, it sometimes takes some time from my experience.
Read this.
https://www.thenational.ae/arts-culture/comment/the-rise-and-fall-of-social-media-app-vero-1.709839
Long story short, it had a big growth about a year ago, but then it all went down.
So probably it's not the next big thing.
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