Hello, I am ORM Expert. There are no fix techniques to reputation of any brand, person or business.
For this you have to work on according to current status.
Suppose if you found something negative news about yourself on google so you have to do research how you can push down, for this you...
Just let me know keywords and link so I can review carefully and let you know how you can push down that article... One more advise don't click on the negative links otherwise hits will be increased...
Suggest You PR it will help you alot but for this you have to go with high authority...
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