Google is against any type of backlinks as per their statements but it is hard to enforce. Like there has to be some factors responsible for ranking and backlinks are important part of it.
You should keep adding content on website and also updating old posts. This will give signal to google that you are actively working on the website and will thus reward you.
You have to keep building links to stay ahead of competitors. You should never stop link building. However, you can reduce the rate of link building beyond certain time when you have been ranking number one for good amount of time.
What option you prefer in between these two for your websites ? Personally, I use blackhat SEO only for churn and burn websites but for long term websites, I only use whitehat seo.
How are you monetizing ? I feel that you are using adsense and thus getting less pay with that traffic. Better is to change monetization method for that traffic as per the country.
They are after multi account creators. You need to keep the accounts aged now using multiple devices. Focus on providing quality content through these accounts first before promoting own service or affiliate links.
Yes, google keeps changing rules because there are many spammers which spam as per current rules. They make it hard for them to keep gaming the system for long.
It will be hard to rank such websites. The big websites are all after all such content. They do not want to leave any keywords and google is also giving lot of importance to website authority.
One of my website was getting about 500 pv per day. I thought to rework on the website and changed the content on most of the pages. It had positive effect and in next four months, the traffic on the blog tripled without me creating lot of backlinks.
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