Every platform has a different audience, so don’t treat them like Facebook. Focus on matching the offer with the right user intent and test creatives/landing pages properly.
Pinterest traffic is usually more research based, so try better creatives, retargeting and a strong landing page instead of sending cold traffic directly to product pages.
Look for search terms that show your page but get no clicks. Update your post to include those exact words and turn those free views into real visitors.
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