Recent content by olivercook

My suggestion would be Trafficguardian, Traffic Armor and Trustcloaker.

I prefer PHP integration in most cases because it feels faster and more stable on the server side. Also depends on how your website is built, but for me server-side setup has been smoother.

This is pretty normal with Meta now. It tries to spend when it finds better opportunities.

Advantage+ has improved a lot recently. I still test interests, but broad usually wins when the account has enough data.

Usually the best way is to check the exact disapproval reason in Google Ads policy details first. If the video can't be edited, you may need to appeal or submit a new version that follows the policy.

I usually keep a basic shared list for obvious junk and build niche-specific negatives from search term data. I avoid adding too many upfront because it can kill good traffic, so regular reviews work better for me.

Yeah, it feels like TikTok is pushing retention way harder now, videos that create loops or keep people watching till the end seem to get better reach than those relying only on likes and comments.

It’s happening to many people right now, but instead of just blaming FB updates, check your BM history and linking pattern because instant pixel sharing between new setups is the most common trigger for restrictions lately.

Try giving it some time first, FB usually pushes budget to the best performing adset at start, but if it still doesn’t spend after a day or two, duplicate the stuck adsets into a fresh campaign or slightly increase their bids/budgets to force delivery.

Yeah, I noticed the same. Could be seasonal for sure, Q2 usually gets pricier. But also check if FB flagged anything on your account or if audience overlap spiked sometimes that kills CPM.

I've noticed tik tok seems to reward fresh creatives much more aggressively now. Some campaigns looks dead, then a new angle brings performance right back without changing anything else.

When you increase budget too fast, Google often expands reach into colder traffic. That's usually why CPA jumps instead of staying stable.

Sometimes search terms look relevant but the intent is still not strong enough. Even slight mismatch between landing page and user expectation can hurt conversions.

Happens sometimes with new accounts. Google just asks for early payments until the account gets some trust and stable spending history.

Usually happens when CPC it too high for the niche. Googlle spends the budget fast on fewer clicks, especially with targeting or competitive keywords.