I would test each one independently nd not attempt to tackle all of them simultaneously. I would begin by evaluating the current content, anchor texts, backlinks nd redirects; if those are okay, testing in a relevant market is valid, imo.
before throwing away this page, I will ensure that it is geared toward the appropriate user intent. In case two or three change do not make any difference at all, then maybe it is not worth it anymore, imo.
On-Page IMO may be enough for the long-tail keyword that has less competition, but eventually, the backlinking will come into play once you begin ranking more difficult keywords. maybe you should concentrate on your content first before worrying about creating backlink.
It has come to my notice that a timezone chang impacts the reporting period but not the performance. If the timezone change becomes necessary during the campaign period, I would suggest giving a little more time before changing the timezone.
I have encountered instance wherein recoveries occurred when change were made on the pages that were losing their rankings, instead of adding more links. Notice what keywords are not there nd see the new search results on google.
the ai engagement tools definitely will help, but it is just my curiosity how they will manage to handle the cases where a relationship needs to be developed. the tricky thing is not writing an email it is building trust from that email.
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