Hey i might be able to help you,
You can check for more info and feedback on my thread below:
http://www.blackhatworld.com/seo/design-service-banners-headers-logos-templates-ecovers-etc.450610/
Hey i think you concept of thinking is not right. There is no over price more experienced and knowledgeable developer are charging more money. It's a simple fact and have nothing to do with trick you.
Well the easier way for you is to write how much you are willing to pay and you will get...
Hey if you still haven't found someone to fix i will be happy to hear more info about what you need:
Skype: oaldss
Portfolio: http://www.oalddesign.com
Hey thanks for your interest in my services,
I have sent you a message but to give you a price i will need to see some samples for what you need first.
Thanks!
Hey, .gif is mostly for simple animation and the banner in your example require more advance animation options. It's possible to do it with .gif as well but the output might won't be the best, the size for example will be big (even bigger then 200kb which is the limit on most ad agencies.
Flash...
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