Start with keyword research and create helpful content that answer what people are searching for. After that, make sure your pages are easy to use and can be indexed by Google.
I've had good results with Local Falcon and Bright Local because they show rankings from different areas of a city. No tool is perfect, so I also compare the data with Google Business Profile insights and Search Console.
I still post occasionally, but I haven't seen a big ranking boost from GBP posts alone. Reviews, accurate business information, and regular profile updates have made a much bigger difference for me.
One thing that helped me the most was keeping my Google Business Profile complete and updated. Getting genuine customer reviews also made a big difference in local ranking.
Yes, I've seen real business profiles get suspended even when they followed the rules. In many cases, it happened after changing the business name, address, or category, and they were restored after verification.
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