They've been saying for years that email marketing is dead! But consider that in 2026 there are still solid companies that live thanks to email marketing... I can assure you that they are still making numbers.
Yes, but there are problems with emails collected without consent, especially in Italy you go against the GDPR rules... so it's always better to have emails with consent and approval.
Yes, but you don't have to have 1 IP but classes and classes of IPs... I recommend at least 32 rotating IPs for 1 million emails per day... then for example in Italy there are agreements with IOL, you make the Google Postmaster and other agreements with Hotmail so that the IPs are whitelisted...
Yes, I was very brief, but clearly there is work behind it... PMTA, IP rotation, blacklist control... IP unblocking... in short, it's not exactly simple.
I run a digital marketing agency that deals with email marketing and affiliate marketing... we also have related services useful for digital marketing... I find BHW very useful with many ideas for new developments
If you have SMTPs and you join some platforms or develop your own, you can resell the service... consider that many ask for about $0.20 to send 1000 emails... if you multiply by larger numbers you earn quite a bit
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