usually, there is no need to rewrite the old post completely. usually, all that is needed is to determine the missing information in the old post to edit it nd to include examples.
tbh, I feel like the rating page are only a part of this. they may be used by the llms, but actual brand mentions, reviews forums, etc., probably do play a role as well.
CTR does not work for me because there have been several cases in which there were a lot of click but no value at all. subids, bounce rate nd LP conversions are how I track my campaign.
but first, I conduct a search engine position audit of where the site ranks currently, since often times the keyword traffic look gud, but the actual intent behind it is entirely different.
tbf TikTok creative center + meta ads Library would be a gud starting point for this; after that, you will be able to look for vds in your specific niche with compelling content and rhythm.
content decay can be considered as competition plus changing intent. the point of refreshing a piece of content is relevant only when after such refreshing the content becomes better than it used to be.
references made through AI need to be tracked for now, however, the rankings nd click remain relevant. those site that generate authority on these topic nd investigate the topics will definitely do well in searches.
when it comes to imo with many customer I would focus more on security, tracking, nd compliance rather than just on the cloaker. be mindful when using the tools and make sure the campaigns are complying with the ad platform policies.
welcome to BHW, youtube experience already give you a gud base imo. SEO has a lot of testing involved, just keep learning and experimenting with different strategie.
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