i dont think any tool gives 100% accurate traffic for competitor sites. Similarweb can give a better idea of total visits, but its still estimated data.
Google is still my first choice for scaling because of the audience size. Yandex is worth testing if you are targeting countries where it has strong users.
this is pretty common when someone clicks a meta ad first and later converts through google search. both platforms think they influenced the sale, so they both take credit.
This is pretty common with Demand Gen early on, it often sends low intent traffic at first so you need to check placements and targeting and give it more time before judging performance.
I have seen DSA mostly work as a discovery layer for long tail traffic, but if your keyword campaigns are already strong it often ends up overlapping and you need tight exclusions to keep it clean.
Usually it depends on the offer, but most nutra campaigns either push direct sales with a landing page or collect leads first and then convert them later through follow up or call center.
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