Its when the products is free but you have to pay shipping costs which in reality are greater then the actual shipping so the seller has some rev there too.
The difference is in the proccess my friend. As a person is this thread said - those making $0 just slapped some products onto a website and layed back, posted a few items on a few social media profiles, annddddddd... Nothing, ofc.
Those REALLY banking 5k a month have:
Abandon cart sequences...
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