internal links make such a big difference but they really can.it simple thing to improve and it helps both users and search engines find the important pages easier
start getting links from sites that are related to your niche.one strong relevant link can more valuable than having bunch of random links from unrelated sites.
yeah still worth checking them out.we all know these things can manipulated and even used by shady competitors but some cases worth challenging.like you said some can rebutted while others probably cant.
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