I've had great success with splash pages for categories with a bit of added unique content to help rank. Ecomm can be tough to rank in competitive fields. You're going to have to catch up with your competition in terms of link building.
Use whatever one you feel most comfortable with. The important thing is to get started building, not sitting around trying to decide which platform. They all do the same thing (to a point, obviously).
By the time you reach a point where Wordpress isn't enough (for example) you're in a great...
Instead of stopping all your link building, you may be best off with a moderate link building campaign going forward but use it to dilute your keywords instead. And no 15,000 link blasts with the same 'Click here' either. Good luck!
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