While AI's role in content creation doesn't directly impact search rankings, i recommend marketers avoid relying on generative AI to create new content from scratch, which can introduce unintended risks to quality rankings.
Google's systems review new content before it is posted in order to block fake or fraudulent content submitted to the Google Maps system. They also deploy a machine learning model to scan content that is already published, to catch fake content that may have slipped through the initial reviews.
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