Absolutely the keyword gives you the starting point but the SERP shows you what Google and users actually expect that context makes it much easier to create content that matches the intent.
I agree that trying to change things up too quickly can make it hard to tell what worked. I would do some tracking of rankings, impressions and traffic before making any big changes to the strategy.
I have also seen this trend and I think part of it is because people are tagging reels with hashtags that they already know are performing well. If a tag is associated with a post that is going viral, then they are going to start using it more and more and hope that gets their post the same...
I think sharing actual tests and results is much more useful than general SEO advice would be interesting to hear which strategies have given you the most consistent results in 2026
If you already have web development skills, I would focus on one specific service and target a niche instead of offering everything. Building recurring clients or a small product could also be worth exploring.
I would start with a simple website and focus on one topic you actually know about. Consistent useful content matters more than trying to publish a lot at the beginning.
I think Stories are still useful for keeping followers engaged, especially with polls and quick updates. Reels seem better for reaching new people while Stories help maintain the audience.
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.