I wouldn't put all $2,500 into one network, especially if you're scaling up from pocket money.
I split mine between PropellerAds and Adsterra. Here's why:
- Different networks have different traffic quality for the same geo. What converts at 1:40 on one network might be 1:80 on another.
- If...
Depends on what type of PPC you're running.
If you're testing Google Search or Facebook, $50-100/day minimum. Below that and you won't get enough data to make real decisions. Most campaigns need 50-100 conversions before you know if it's working.
If you're testing popup or push traffic...
Hey, been running pop/push traffic for a while now in similar verticals (casino, sweeps).
Few things that helped me:
Pre-landers vs Direct:
- For casino APK offers, device verification pages work but you need to make them FAST. Most users bounce within 2 seconds on popup.
- Direct linking can...
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