Building links helps in the ranking process. Remember Google does not like artificial link building. Meaning links you are just making for the benefit of ranking. Google likes links that are made by people linking to a site not to influence ranking, but because they like the webpage they are...
I personally wouldn't recommend using a free e-Commerce shopping cart script unless you are well and truly prepared to dig into the code and customize everything yourself. Also, don't expect any help if you encounter a problem.
If I can do it with about 95% accuracy in about 30 lines of Perl, imagine how good google is at it. They are experts at determining template (duplicate html portions of a page) content. I see that google is not able to detect forum templates that well.
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