it very much depends on content and it is always easy to make good and strong audience on tiktok as i have tried both i feel people on tiktok are much more engaging compared to that of youtube.
Your reach depends upon so many other factors apart from just the karma, if your post are getting less views maybe you are shadoowbanned for excessive posting
I dont think CTR alone bring anything to your Biz you certainly should care more about the final lead and therefore Ig you should try more creatives and work more with A/B and untill then work on the one which has better conversion
short videos are pretty good to get audeince, outreach and awareness but for revenue you cant really rely on just short videos the revenue is too less honestly
You can run a otp selling webiste like smspva or similar if you have unlimited access to numbers that will be the best way to utilize or use these numbers to make pva accounts and sell them
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