I don't change creatives on a fixed schedule anymore. I wait until performance starts dropping, then test a new angle alongside the old one instead of replacing it immediately. Sometimes a small tweak to the hook or first few seconds is enough to keep it going.
I try to get proof that people will actually pay before building anything. Talking to potential users, putting up a simple landing page, or even trying to pre-sell the idea usually tells you a lot faster than spending weeks coding.
Reels are still giving me the best organic reach, but consistency matters more than the format. I also avoid putting links in the post itself when possible and pay more attention to shares, comments, and watch time than likes.
I'd skip the big job boards and look for niche ones instead. Startup job boards and company career pages usually have less competition and better opportunities than Indeed or LinkedIn.
With 123k followers, I'd focus on rebuilding engagement before worrying about monetization. If your audience came from reposted clips, they may not be interested in new content yet.
I'd start publishing original videos consistently and see what gets the best response, then introduce affiliate...
Some people swear by cold email, others rely on SEO, paid ads, LinkedIn, Reddit, referrals, or partnerships. Every business seems to have one channel that consistently outperforms the rest.
For me, content research has become much easier. AI can quickly help organize ideas, identify gaps, and create outlines, which saves a lot of time. The hard part now isn't producing content, it's making it genuinely better than everything else that's already out there.
That's a good point. The type of offer definitely changes the strategy. I also think the quality of each follow-up matters more than the number. A relevant second or third message can outperform a long sequence of generic reminders.
I used to think that way too, but it usually led to burnout rather than better results. Looking back at what actually got done instead of only focusing on the unfinished tasks makes it much easier to stay consistent over the long run.
I've seen a lot of different opinions on follow-ups. Some people stop after the first email, while others have sequences with five or more touchpoints.
I'd cut back on the number of posts and spend more time writing quality replies. From what I've seen, a few thoughtful comments on active accounts often bring more profile visits than posting 10 times a day. I'd stay manual until you figure out what content consistently gets engagement, then...
I'd focus on attracting creators first. Without quality content, it's much harder to convince buyers to join and stay. In the first few months, spend most of your time building relationships with creators and getting feedback from early users instead of trying every traffic source at once.
I'd first check whether there's an outstanding balance or a billing issue with the invoice profile. If everything looks correct, contacting Google Ads support is usually the fastest way to find out what's causing the error.
Automation tools are better than ever, and I use them for plenty of repetitive work. But there are still a few tasks I prefer to handle myself because they have the biggest impact on results.
For me things like reviewing campaign performance are still worth doing manually.
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