Recent content by Meastuffy

  1. M

    How are you guys handling Google's recent Helpful Content updates for client sites?

    For client sites, especially in ORM where the pages are often very similar, I would stop treating it as one site-wide content problem and split it before changing anything. First, segment in Search Console by page type and query: brand/name pages, supporting articles, and location/service...
  2. M

    New to SEO: should long-tail keywords go in breadcrumbs and tool cards too, or just the title/H1?

    Keep the breadcrumb and the card short — that mismatch is fine, and it is the right call here. Breadcrumbs are mainly navigation and internal linking, not a ranking lever worth stuffing. If every tool page carries a long, keyword-heavy breadcrumb, the labels stop matching how the site is...
  3. M

    Instagram reels appear bad even when uploaded in HD

    Part of what you read is actually real, and it works in your favour here. Instagram openly applies cheaper encoding to videos with low views and re-encodes them at higher quality as views grow (Adam Mosseri confirmed this himself). So it's per-video performance, not account popularity - a new...
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