Imagine you lost everything related to your online business today, no clients, no website, no social media, no email list.
You still have your knowledge and a laptop.
What's the very first thing you'd do to start making money again, and why?
Whenever I look at an online store, I don't start with the design, I start with the customer journey.
If visitors can't quickly understand the product or complete a purchase without friction, even the best-looking store will struggle.
What's the first thing you check when reviewing a store?
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