It depends on what you want to happen because of the article. Just sales? Only as many words as you need to explain the benefits (not features) of the product - how does it solve the buyer's problem? If you're trying to get your site to be stickier and have more clicks, more time on page and...
Are either you or your client logged in to Google via Gmail, YouTube anything? And are your localization settings the same? Both of these can change your ranking.
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