Recent content by matthewtaylor93

  1. M

    AI content detection for in house writing tool

    I agree detection is inconsistent, but if you need an API for client reporting, Originality.ai or Copyleaks are the usual options. Just keep expectations realistic since false positives are still common.
  2. M

    Copywriting Psychology in 2025. What Actually Makes People Take Action?

    From what I see, clarity and specificity outperform hype in 2025. Clear outcomes, realistic claims, and proof points tend to convert better than heavy storytelling or urgency driven copy.
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