Recent content by Mason Perry

Spot on. I started testing this a few weeks back and noticed something similar. When I covered sub-topics in detail - almost like mini FAQs inside a post - my content started appearing more often in AI answers. It's early, but it looks like Google's AI is building "topic graphs" instead of...

I wish someone told me this earlier. I used to think if my copy was good enough, people would just open the emails automatically. But the real game-changer was fixing how and when I send them. Especially testing different warm-up methods and sender names - that made a crazy difference in...

Do these podcast links index on their own or need extra indexing work?

Quality directories beat quantity every time for local SEO signals.

Algorithm updates can cause pages to disappear or move down in results.

Spam links can hurt, but if there's no manual action, focus on building fresh, high-quality content and organic backlinks.

Getting local backlinks from nearby businesses, blogs, or directories can help without fake addresses.

Encouraging organic reviews from real customers is more effective long-term than reporting competitors.

Even if you rank keywords, outreach and networking matter, don't rely solely on ranking.

QR codes at the point of sale are such an easy way to get more reviews.

Videos alone won't magically rank your higher, but they improve user signals that help.