If I were you, I certainly would not invest to build a brand new social network. The social network like facebook and twitter seem to be perfect. As a user I do want to use some other if they are not as good as these two. Do you think you can make one that is better than facebook?
For the 1 st question: I think it's not completely safe. I have ever created twitter accounts from 100 different IPs but somes of them were banned, of course not all.
You'd better find partner to exchange links. that's best for you now. I like this because it's safe and help increase traffic from the real users, who need your site.
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