I would recommend TikTok Creative Center as an option to get started on, and then search Reels/TikTok by niche and sort by recent and highly-engaging content. Analyze their hook and format, and don’t simply replicate the video.
Keyword density was the first one I didn’t give a damn about anymore — since Google analyzes the intent and entities more than the exact percentage
Once I started focusing on the topic itself, as well as on the internal links, everything got much better
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