I used to use 728x90. But now I don't use banner ads at all. In my testing phase I realized that the CTR for banner ads was very low. So I removed them and started using ads within content.
The best way to promote your Facebook page is to use Facebook advertising. They offer great clicks for your audience. I have tried using Adwords for my website, but that is too expensive and it is not necessary that you will receive good traffic.
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