MailingIPs

A sender’s reputation is exactly as it sounds. It’s how one is perceived by the receiving community (i.e. mailbox providers such as Gmail, Yahoo, filtering solutions, such as Proofpoint, Mimecast, Symantec, and hosting companies, such as NocRoom, GoDaddy and the like, as well as other receiving entities). It is important to note, both mailing IPs and domains are factored into the overall reputation equation.